Meta Inc Corporation Lawsuit Settlement
Meta Inc Corporation is the parent company of Facebook. According to various reports, this company has agreed to reach a settlement of a lawsuit that involves the invasion of users’ privacy. Read the full article to learn more.
Settlement of the trial
Users claimed they were unwilling to share their location with Facebook. Regardless of this, Facebook determined their location using IP addresses. This information was used by them for targeted advertising. Targeted advertising is the practice of focusing on consumers’ particular interests and preferences by keeping track of their online activities. In 2018, Facebook CEO Mark Zuckerberg released a statement stating that the company tracks users’ location so that advertisers can reach their consumers in their respective locations. He added that if people dined at a particular restaurant, they could receive notifications about their friends, or people they might have dined with, at the same restaurant. They might also receive advertisements from various companies that offer their services near that location.
The statement released by the US Attorney
It has been reported that Damian Williams, an American lawyer, said that when a company manufactures and deploys its own technology that prevents users from accessing housing, it violates the Fair Housing Act, which is similar when companies participate in discriminatory advertisements using conventional advertisements. methods. This lawsuit is why Meta Corporation changed its ad serving system and worked on its discrimination algorithm. In the event that Meta corporation fails to do so, the court will continue the litigation process.
About the trial
According to various sources, this case was one of the most unique cases because it had a difficult algorithm bias. An article published by Carnegie Mellon in 2020 also said that ads published by Facebook highlight socio-economic inequalities.